MARKET PARTNERS INTERNATIONAL INC. (MPI) is a consulting firm that caters to the rapidly changing needs of traditional and digital publishing. Its principals have over 60 years of industry experience in strategic planning, market research, content development, multi-channel marketing, sales and fulfillment, operations, and executive search. Established in 1990, the firm also issues Publishing Trends, a monthly newsletter read by senior publishing professionals in 30 countries.

Recent large-scale projects include:

• Assisting in the launch a new venture that incorporates multimedia platforms into the traditional publishing model
• Presenting strategies to optimize the hyperlocal web presence of book and magazine publishers’ associations
• Performing intensive market research to assess a nonprofit association's publishing and distribution options

Over the span of two decades, MPI has been retained by all the largest US trade book publishers, the most successful online retailer, three of the largest US magazine publishing companies, the largest printer in North America, the licensors of the five most visible children's character, and more than a dozen international clients in six countries. Its pricipals speak at and moderate at industry forums--most recently, Digital Book World, in January 2011 and BookExpo's Publishers Launch in June 2011. MPI also organized the Children's Digital Media conference in concert with the Frankfurt Book Fair and Publishers Launch.